Wednesday 27 November 2013

What are Coupons


Coupon is a kind of printed paper which is used for discount on certain products. Coupons are issued from retail store outlets or from companies only to facilitate customers, and people can save 15 to 20% appropriately. The aim of Coupon issuance is to attract people into shopping more.

Evolution of Coupon: Initially Coupon introduced by the first organizer of a well known beverage company Coca Cola named Mr. Asa Candler in 1887 who designed and distribute complimentary coupons among the people following marketing strategy of their product. Later on these coupons were published into magazines and sent to their regular consumers via e-mail. After that, the coupon tradition goes on. Till 1965, 50% of Americans had been familiar by the usage of Coupons.

Expansion of Coupons: In 1909 coupon discount tradition widely spread out in US when a man post created the idea selling of breakfast and other items. Then in late 80s internet gave permit to product manufacturing companies that they can upload their coupon on their website so that people could approach and print coupon. Similarly, now online shopping stores also known as e-store also started to offer discount coupon online. Million of people visit online shopping store and get coupons. Now acquisition of Coupon is going to be craze. Today in expensive age of time everyone wants to save money looking for deal, sale, offer and discount on product online or inline either it is needle or car.

Medium of Coupons: People can get coupon online by approaching different websites and online stores. Printed coupon in newspapers is also a popular medium. Companies are also offer coupon by sending emails to their potential customers especially on festive season. Except this, retail grocery store offer digital coupons which are distributed by a machine installed in stores. One can also get coupon code registering him in coupon sharing based website. www.whatiscouponcode.com is an example of it.

Usage of Coupon: Every coupon has its due date or ending date. Before its expiry date coupon must be presented or use for the discount. Mostly Companies offer coupons seasonally for example Christmas Coupon is valid till throughout the month of December. Some coupons have no time limit to present.

Types of E-Commerce Coupon


1)    Internet Online Coupon: can get through online retailers by offering Coupon codes or promotional codes that could be enter online after online shopping by getting % off or dollar off discount or a kind of free delivery.

2)    Social Coupons: are given to those who are facing deficiency or passing life from hand to mouth. Social welfare coupons also help to those whose salary income is low. Big leading companies offer these kinds of coupons particularly on religious season.

3)    Drug Coupon: is designed to help those consumers who save money purchasing medicines. Drugs companies normally offer these kinds of coupon that target to market pharmaceutical,

4)    E-Coupon: You can get this coupon by visiting on a website, submit yours shoppers’ card information then your card will be loaded for free online coupons. E coupon allows consumer to save store shopper card.

Except above coupons, Love Coupon, Reward Coupon, Bond Coupon, Mobile Coupon are also IN who facilitates people on an extreme way. Therefore, it is concluded that Coupon tradition is going to mania among the people who intend to shop in cheaper prices and always they try to get it by using different mean as mentioned above.

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